Play
Kuala Lumpur · AI-native production studio
AI production,
directed.
MIRAI Labo creates commercial films, virtual humans and original animated worlds through one continuously evolving production system.
Ziga · virtual human, developed in-house
What AI production actually is — one spot, five stages
01 / 05
01 · The brief
A 15-second spot that lives inside an original animated world.
02 · Composition lock
03 · World and framing
04 · Character consistency
05 · The finished film
01 · Diagnose the brief
This one was written in-house: a 15-second spot set inside our own animated world, with a real product in a real place. The brief fixes what the film has to achieve before any tool is opened.
Self-initiated concept film, produced to demonstrate the studio's production method. Not a commissioned work and not affiliated with Carlsberg, Somersby or Roxy. All trademarks remain the property of their respective owners.
Not a prompt shop.
Not a content farm.
One directorial core turning intelligence into moving worlds.
One system · two outputs
We answer briefs.
We also write our own.
01
Commercial production without production weight.
Brand films, campaign worlds and virtual humans delivered through a lean system with fewer handoffs and fewer failure points.
BRANDS
FilmWorldTalentDelivery
Blue
Horizon
Three episodes and one original music video. Characters, environments, mecha and music developed through the MIRAI production system.
Commercial proof
Built for real brands,
not just demonstrations.
Financial services and automotive work sit first. The details show not only what MIRAI made, but which production risks the system removed.
01 · Latest commercial
CIMB
Private Banking
A brand world built end to end by MIRAI Labo — from intelligence and styleframe through to final master.
- Category
- Financial
- Format
- Brand film
- Runtime
- 01:27
Play
Play
Two Journey, One World
Play
Mercedes-Benz A 200 Sedan
Play
鍾馗令 執
A controlled production system
Lean by design.
Not cheap by compromise.
The technology changes. The decision structure does not. Human judgment stays at every point where brand, story and risk are shaped.
-
We define what the work must achieve before choosing how it should look.
-
Composition and performance are developed against a fixed intention, not random generation.
-
One directorial core reduces handoffs while specialist craft is added where the work needs it.
-
The Shinjitsu layer documents how a synthetic asset was made and who authorised it. Every delivered work is entered in the public registry.
MIRAI Labo · by Ronin XP
The tool is new.
The eye is not.
MIRAI compresses more than twenty years of commercial direction, design and production experience into an AI-native studio built for the next production era.
Your brief is read by the team that will direct the work.
Talk to the team
Bring the problem.
We will tell you if this model fits.
No sales layer and no generic production quotation. Start with the business problem, the audience and the outcome.
Kuala Lumpur · regional and international briefs