Who we will be speaking with. Your title helps us understand the level of conversation.

Select the closest match. You can elaborate in the description below.

In 2–3 sentences: what is the campaign about, and what should it achieve? Avoid jargon. Write it the way you would explain it to a friend.

Your primary audience is the person most likely to buy, use, or act on this. Be specific — age range, life stage, mindset, what they care about. Resist the urge to say everyone. If your product is for everyone, it connects with no one.

Who else might be influenced by this campaign? This could be a different age group, a different role in the purchase decision, or a different market. Optional — only fill this in if there is a genuine second audience, not just a wider version of the first.

What is the single most important thing you want the audience to take away? Not a tagline — a truth. If you stripped away everything else, what is the one thing this campaign must communicate?

This helps us propose the right scope. AI-native production costs significantly less than traditional production — but the budget still determines what is possible. If you are genuinely unsure, select the last option.

When do you need the final deliverable? If you have a hard launch date, state it. If the timeline is flexible, say so — it affects how we structure the project.

Where will this content live? Select all that apply — different platforms have different technical requirements and affect how we approach the production.

Do you have existing brand guidelines, a style guide, or visual references we should work within? If yes, you can share them when we follow up.

Anything that is off-limits — visually, tonally, or strategically. Competitor references, sensitive themes, previous campaign directions that did not work. The more specific, the more useful.

Internal context, stakeholder sensitivities, approval processes, regional considerations, or anything that would affect how we approach this project.