MIRAI Labo by Ronin XP

The studio

The tool is new.
The eye is not.

MIRAI Labo compresses more than twenty years of commercial direction, design and production experience into an AI-native studio built for the next production era. It operates under the production infrastructure of Ronin XP.

Founder & Creative Director

Bryan Lee

李實胤 · Kuala Lumpur

For twenty years Bryan Lee has worked as a strategic production partner to 4A agencies across Malaysia — commercial work for Mercedes-Benz, Toyota, Adidas, Porsche, Ford, Castrol, AirAsia, Mitsubishi Motors and Kao Malaysia. He approaches every brief as a designer first: problem before medium, solution before format.

That discipline carried him from graphic and digital work into events and experiential production, then virtual production, and now an AI-native studio. He directs every project the studio delivers and developed the Shinjitsu Standard as its content provenance framework.

@bryanlee007 Email

Co-founder · management & operations

Moon Chen

Teh Moon Chen · Melaka

A financial management specialist and accounting practitioner with a decade of experience spanning listed companies and digital businesses. Moon Chen co-founded MIRAI Labo to build the operational and financial architecture that makes serious creative work possible — the structure behind the vision.

@moonchen.advisory
Bryan Lee, founder and Creative Director of MIRAI Labo by Ronin XP, reading a printed brief at the studio in Kuala Lumpur

Studio note

Direct access,
by design.

MIRAI LABO SDN BHD is registered in Malaysia and operates under the production infrastructure of RONIN XP. Every work produced by the studio is directed in-house and verified under the Shinjitsu Standard.

Your brief is read by the team that will direct the work.

Bryan writes up the studio's thinking and R&D in the Director's log.

Start a brief