Bryan Lee

For twenty years Bryan Lee has worked as a strategic production partner to 4As agencies across Malaysia — delivering commercial work for Mercedes-Benz, Toyota, Adidas, Porsche, Ford, Castrol, AirAsia, Mitsubishi Motors, and Kao Malaysia. He approaches every brief as a designer first — problem before medium, solution before format. That discipline carried him from graphic and digital work into events and experiential production, then into virtual production, and now into synthesized reality.

Bryan founded MIRAI Labo as Malaysia’s first Synthesized Reality studio. Every project produced by the studio is directed under the Ghost in the Machine philosophy — the conviction that AI has no taste, no intent, no soul, and that the director’s job is to provide all three. He developed the Shinjitsu Standard as MIRAI Labo’s content provenance framework, integrating C2PA metadata and QR verification into every final deliverable. MIRAI Labo operates under the production infrastructure of Ronin XP.

Moon Chen

A financial management specialist and accounting practitioner with a decade of experience spanning listed companies and digital businesses, Moon Chen co-founded MIRAI Labo to build the operational and financial architecture that makes serious creative work possible. She handles the management backbone of the studio — the structure behind the vision.

// Studio Note