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02 · AI Commercial Film Production

AI-directed brand films.

Campaign-grade commercial film, produced under full directorial control.

MIRAI Labo produces commercial film using generative platforms, but the distinction is authorship: every defining creative decision — concept, frame, light, performance, cut — is made by the director rather than accepted from a model.

The work is built on more than twenty years of commercial production craft under Ronin XP. Recent work includes the CIMB Private Banking brand film and campaigns for Malaysian and regional brands.