04 · Content Provenance — Shinjitsu Standard
Verifiable authorship.
Synthetic media without provenance is a liability a brand cannot audit.
Under the Shinjitsu Standard, every asset MIRAI Labo delivers carries C2PA metadata embedded at origin — creator, brand owner, creation method, timestamp — plus a certificate entry in the studio's public registry.
Provenance does not indemnify a brand; it makes authorship provable. Regulators and platforms are converging on transparency for synthetic media — the EU AI Act's Article 50 transparency provisions require machine-readable marking and disclosure of AI-generated content, without mandating any one technical standard. C2PA is the framework MIRAI Labo has chosen to meet that expectation, because it carries authorship and method in the asset itself.
The public Shinjitsu registry
Every registered work, individually addressable and searchable, with certificate status stated per record.
CIMB Private Wealth — C2PA certificate issued
One of two records with a certificate you can open and check.
What implementing C2PA actually took
The studio's own write-up of putting the standard into a working pipeline.